That’s one of Dr. Phil‘s famous quotes and I absolutely love it. Many times we spend time trying to convince someone of something or worse yet, argue with them until they see eye-to-eye but why? What’s the point?
Oftentimes, they’re going to think what they’re going to think and you’re going to think what you’re going to think. And that’s okay.
Right, wrong, it’s all relative.
Instead, as Seth Godin says (and I’m paraphrasing) focus your energy on people who already see things your way. Ignite and excite them.
Some people take longer to come around and some just never will.
So much energy is lost wasting time on the small percentage of people who disagree or like to argue or are vomiting their bad day on you, when you can focus on people who already “get it”.
Instead of searching for new customers, new friends, new fans, why not focus on the ones you have already?
Not everyone’s going to and they don’t need to.
Write a list of people who “get it”. They’ll often bring people in your life for you that “get it” too.
What you focus on expands.
What are you going to focus on today?
If you’re wondering why your social media campaign is not selling any books, you might want to take a look at Gary Vaynerchuk’s amazing new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
As authors, we’re taught by our publishers, literary agents and every writing blog known to mankind that we need to spend more time on social media but what does that mean exactly?
Many believe that means tweeting more or posting more updates on Facebook about buying their book and when they do that very thing, they begin to find out real quickly, no one’s listening and worse yet, their campaign is not working.
But what’s an author to do? In Vaynerchuk’s book, he argues that long gone are the days when we used to spray and pray emails and social media updates to sell products or books in our case, but rather, we’ve come full circle to a time when we need to go back to doing one-on-one personable messages, taking an interest in the other person and building a long term relationship, one tweet, one Facebook update, one email a time.
Slower, more time consuming? Yes but Vaynerchuk argues (and has the case studies to prove it) that it’s a lot more effective.
If you’re feeling stuck in any way and frustrated about your own marketing efforts, I highly recommend his book. (5-stars)
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