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What Really Sells Books? Tip 1 – Book Signings the Right Way

You can tweet ’till your fingers bleed but if you’re an author, at the end of the day, you want to sell books. What works? What doesn’t? What is a total waste of time and what brings results?  In this series of posts, I will be highlighting tips from other authors and myself about what we have found actually sells books quickly, what takes time to build and what is a total waste of time.

Tip 1 – Book Signings

Social media is great but nothing works better than a face-to-face meeting with a live person when selling books and what better way than in a book store?  Yes, there are reports that Barnes & Noble may close or be dramatically reduced and many indie stores are closing, but there are also many that are opening.

Most social media techniques take repeated efforts, awareness and exposure to sell books and there’s nothing wrong with that but doing book signings the right way is a way that will help sell books the first time you meet someone, even a perfect stranger, quickly.

Before you say, “I’ve tried that before and I didn’t sell any books”, please, understand when I say that book signings sell books, I’m not talking about authors that just want to sit behind a table and wait for people to come up to them.

There are details of how to set up a signing that you can find elsewhere, but I wanted to give you a few highlights of how to sell books with book signings, the right way.

1. Indie store or chain store both welcome local authors. Just talk to the manager or their events coordinator and ask them with a big smile when you can do a signing. Tell them that you’ll be promoting the event yourself.

2. On the day of the event, set up your books on your table, yes, but take about 4-5 books with you at a time,  and walk around the store and introduce yourself to customers with a big pleasant smile. Tell them you’re an author who’s doing a signing, what your book is about and here are the magic words, “this book would make a great gift.”  Then don’t say a word. Silence is golden and so is a great sincere smile. Stay there with them until they agree to buy the book. I mean, don’t stalk them or be annoying, just be “available”.  Sure, some may politely shoo you away but if you engage in a conversation, even recommend other authors’ books, take an interest in them and why they’re in the bookstore that day, 9 times out of 10, they’ll buy from you.

3. Here’s the thing, you must stay in the store from morning until the end of the day if you have to, until you’ve approached about every customer that is browsing through the store and told them about your book, because you will sell every single copy.  It’s very reasonable to believe that if you bring about 20 books with you, you’ll sell every single one of them.

I’ve done the above many times and even sold books in chain stores in airports doing the same thing.  It works. It will sell books if you have the basics, which is what we’ll talk about in the next tip.

 

 

Jasinda Wilder | From on the Brink of Poverty to New York Times Bestsellers

You’ve seen them on CBS Evening News, you’ve read about their success on the blogosphere but just months ago, Jasinda Wilder (and the husband and wife team that writes under that name) were about to lose their house.  Rather than crumble in a ball and give up, they did what any good writer does, they got to writing.  The result?  They wrote 20 books in 6-months including the New York Times and USA Today bestselling indie title, Falling into You and they saved their house and kept their big family from living on the streets.  Having been homeless before, I was so inspired by what this dynamic duo accomplished, I had to find out the details. Give me the details! Here is what they said:

 

What is Falling into You about?

It’s about a girl and her lifelong best friend who fall in love, and then the boyfriend dies suddenly. It’s about the way Nell deals with Kyle’s death, and eventually learns to move on and love again.

Did you have it edited? If so, how did you manage to do so affordably?

Yes, of course I had it edited. You can’t not have your book edited and expect to be taken seriously. I have an editor with whom I’ve worked for a long time. She’s wonderful and affordable, even before I started making good money at this. There are all sorts of resources for affordable editing services. Writer.ly is a site dedicated to connecting writers and freelance services, i.e. copy editing, content editing, cover art, formatting, etc. That’s a good place to start if you have no contacts.

Why writing? Why not try to start a business or get an extra job? Why did you choose the crazy business of books as a means to help rescue yourself?

Well, I already had a business. I’ve been teaching music and theater privately for fifteen years. Another job out of the house wouldn’t have worked for my situation. I was already working 60-80 hours a week, so I needed something I could from the house, and my husband and I both wanted to take a shot at writing.

What was your game plan when you decided to buckle down and write books?

Game plan? Write. Publish. Repeat as quickly as possible. The plan was to write as many damn good books as we could, and put as many out as quickly as possible. We wanted titles earning across the board. We wrote book in various genres to see what worked.

What is it about your books that you think that people have really latched on to?

I’d like to think it’s about the characters being real people, and about the stories being based on real life. I write about life, about people. I tell stories that move me, so hopefully they move others, too.

If you were to talk to yourself, the you back then, what advice would you tell yourself?

I’d warn myself about some of the associations I made early on.

What is your writing process and schedule like? Do you outline? Do you rewrite?

Our process is simple. We come up with an idea, we brainstorm until the characters feel good to us, until the story seems compelling and complete. This is all verbal. We don’t outline or plot or anything. We talk it through until it feels right, and then we start writing. When it’s done, we both read it through several times and fix things that aren’t right, and then we have it edited, have a few hand-selected friends read it, and then we publish.

What did you do, marketing-wise, to make your book take off? 

Social media. We have a FB and Twitter account, and we’re on them consistently. We answer all emails personally. We answer all tweets and posts personally. Readers/fans are what make this career possible, so we treat them each as friends, as family. We stay humble and personable. We don’t bash other writers or industry pros, we stay out of drama and politics. We do giveaways (no silly gimmicks like epilogues for reviews or anything). We do a newsletter, and we link the newsletter and social media accounts in the back of each book, making it easy to find us.

With such a big family, how do you manage to fit writing in?

We have a friend who helps us with the kids during the day so we can work. Also, we’re always working. I’m answering emails and social media all the time. During dinner, while watching TV, in the bathroom, all the time.

What is your next book about?

Our next book is Falling Into Us, a parallel follow-up to Falling Into You. It’s follows the story of two characters from FIY, Becca and Jason. The story takes place at the same time, and encompasses the events of FIY, providing more insight to what happened to Nell and Kyle, and it also tells more of Nell and Colt’s story after the ending of FIY. It’s NOT A SEQUEL. There’s been a lot of discussion about this. It’s NOT A SEQUEL. It tells a new story, but it DOES give you a lot more Nell and Colt.

Coming June 21st!

How Indie Authors Can Work Together | Interview with Indie NYT Bestselling Author Jana DeLeon

Being an indie author can feel like a lonely cause sometimes.   You spend most of your time in front of your computer typing away (when you’re not procrastinating on Facebook).   And then, when it comes time to launch, you tweet the night away; hoping and praying that all your efforts will pay off.  But what if there was a way you could harness the power of other authors and work together to launch your novel?  That’s exactly what today’s interview Jana DeLeon did to help re-launch her book which lay dormant for years.  The result? It hit the USA Today bestsellers list and went on to hit the New York Times bestsellers list as well; all with the help of her sisterhood of indie authors.

Could you do this too to launch or relaunch your book? I had to find out how she did it and here is what she said:

You resurrected your traditionally published book from the dead and it became an indie bestseller. Why not just let it rot? What motivated you to breathe new life in it?

 

When I first suspected my former publisher was circling the drain, I immediately told my agent to watch for any breach of contract and get my rights back. That was early 2010 and although indie publishing was not the huge business it is today, I already knew I was going to release the books myself as soon as I had the rights.

 

I wanted to self-publish because I didn’t believe that my traditional publisher had reached the limits of the audience that my books appeal to, and as I’m still selling thousands of them each month, I am certain I was right. Not only did self-publishing allow me to get my work into the hands of more readers, it pays so much more than traditional publishing that I was finally able to quit my full-time job at the end of last year and write full-time.

 

It’s said that you banded together with other authors to give the book its boost. What did you do specifically step-by-step to make it a USA Today bestseller?

 

The group I’m part of, The Indie Voice, was instrumental in gaining the momentum needed to make RUMBLE ON THE BAYOU a USA Today bestseller. All ten members of the group have established readership that trusts their opinions when they recommend books, and by cross-promoting, we all get ten times the social reach we would have otherwise.

 

To hit the bestseller list, I scheduled a Bookbub ad to run on a Monday. USA Today counts sales from Monday through Sunday, so it makes the most sense to schedule your ad for the first day of the counting period in order to get the most push for the week.

 

I released a newsletter to my subscribers Monday morning to announce the sale on Rumble.

 

I contacted Pixel of Ink, Daily Cheap Reads and ereader News Today and told them about the sale. Two of them picked it up and posted about it later in the week, which gave me additional push.

 

All members of The Indie Voice tweeted and posted on Facebook about the sale on Monday. Toward the end of the week and on the weekend, members posted again to remind readers that the sale would be ending soon. I tweeted and posted the sale on my own Facebook page and Twitter feed also.

 

The Indie Voice has managed to get a boxset of eight suspense/mystery novels by eight of the members to number seven on the New York Times bestseller list and we hit the USA Today bestseller list two weeks in a row. The strategy for this was the same as I used for Rumble except that Amazon gave us a pre-order button. So now, all ten members of our groups are NY Times and USA Today bestselling authors. We couldn’t be happier.

 

How did you choose these authors in particular to work with?

Actually, they chose me. Four of the authors, Denise Grover Swank, Debra Holland, Liliana Hart and Jane Graves met at the NINC conference in 2012. Because they were serious indie authors, they decided to form an author support group to help promote their indie work. Each of those four recommended other authors that they knew were serious about the business, produced quality work and already had an established readership, and The Indie Voice was born. We limited membership to ten because it seemed the most manageable number without spreading ourselves too thin.

 

Lots of authors would love to do what you did. What mistakes do you see many authors do?

The number one mistake I see indie authors making is failure to learn craft. Craft is the difference between a nice story and a professional product. Sure focusing on things like pacing and passive voice may seem irrelevant, but once applied to an entire novel, they make the difference between a reader loving a story and struggling to finish a book. A writer’s first book is almost never good enough to publish and even worse, many don’t have beta readers and don’t pay for professional editing. If writers don’t take their business seriously enough to invest time and money, why should readers pay for their slipshod product?

The second biggest mistake I see indie authors making is releasing one book then spending all their time marketing it. The first principal of marketing is that product sells product. And with books, series sells. Write a series. Release a book, post it on Facebook, and write another book. Stop paying for ads. Stop putting a first book for free when you have no other product to sell. Why spend time, money and effort to draw people to your digital store when you have nothing else to offer? Attention spans are shorter now than ever. Don’t make a huge effort to get noticed before you have more product to offer customers.

The third biggest mistake – and I’ve seen a lot of this lately – is indie authors selling to New York houses and making bad deals that have damaged some careers short-term and will do worse long-term. Successful indie writers are in the driver’s seat. If a publisher doesn’t offer you a deal that’s as good or better for you as it is for them, then give them a polite “no thanks” and walk away until they become realistic about what they need to offer.

 

What promotional efforts did you try that you would not do again?

 

I have tried everything at least once. I think indie authors should try everything because what works for one author will be a complete fail for another and vice versa. I have found that advertising with banners on websites yielded the lowest return of my investment. Something great would have to happen to change my mind and get me to do that again.

 

What books will you be launching/relaunching next?

 

I put up all of my backlist in 2010 as soon as I got rights back, so no more relaunching. But I started a new mystery series, the Miss Fortune series, and I’m bringing back my bestselling traditional series, the Ghost-in-Law series, with a new release June 2013.

Indie New York Times Bestselling Author Elisabeth Naughton!

PhotoShe is absolutely amazing and the perfect example of an indie author that made it big. I had the opportunity to touch base with indie New York Times bestselling author, Elisabeth Naughton about her success and her advice for aspiring authors as well.

 

For those who are not familiar with your Eternal Guardians books and other series, what are they about?

The Eternal Guardians series centers around the descendants of the famed heroes from Greek mythology. They protect the mortal realm from threats of the Underworld and the gods’ vicious schemes to obtain the Orb of Kronos, a magical object that has the power to release Kronos from his prison in Tartarus. The being who controls the Orb, controls all the power in the universe.

 

 

Since you used to teach middle school, have you ever given thought to writing middle grade books or YA?

I’ve considered it. I even have a YA book mapped out, but I haven’t found the time to write it. I think it’s entirely possible that I spent so much time with middle-schoolers, my brain is rebelling against the idea of being immersed in that world again.

 

 

What is your writing process like? Do you outline first? How long does it take you to write your first draft? And what is your rewriting process like?

I don’t outline on paper. Book ideas come to me after characters are developed. Story grows out of character for me. I often ponder a book plot in my head for months before I start writing. I’m an organic writer which means I let the story drive itself. Whenever I get stuck while writing it’s because I’ve tried to force a story in a direction it didn’t want to go.

 

As for my drafts…I’m a pretty clean writer and revise as I go, so my by the time I finish a book I usually only have to do one pass for major plot/character revisions, and another for mechanics. After that it goes off to my editor. I can usually write a book in about 4 months if I have everything figured out ahead of time.

 

 

Why did you decide to switch from traditional publishing to indie publishing? Will you ever write directly for traditional publishers again or will you only sell the print rights and keep the eBook rights?

The first books I indie published were books I originally wrote for Dorchester. After getting my rights back on those books, I knew no publisher would reprint them, and Indie publishing was just taking off. Because I was continuing my Eternal Guardians series with a traditional publisher, I didn’t want books one and two in the EG series to disappear. So I thought, “Why not?” Those books went up in December 2011. By the following summer (2012) I’d indie published six books – the first two Eternal Guardians books, the three Stolen books, and a never before published story called WAIT FOR ME. I was actually making money–good money–for all my hard work, and I was getting paid monthly, not twice a year. It became very clear, very fast that Indie publishing was far more lucrative and rewarding than writing for a traditional publisher. I found I worked harder because I saw direct results, and I was happy being in control of my career and not leaving things in the hands of a publisher. When my contract with Sourcebooks was up for renewal, I turned down an offer because I knew I could do better on my own.

 

The most important thing I’ve learned about publishing is that readers don’t care how a book is published, they only care that it IS published. My goal for being with a traditional publisher was to have my books available in print. But these days, shelf space is shrinking and bookstores are disappearing. And I make all my books available in print for readers who don’t have ereaders. My Eternal Guardians series is continuing with me at the helm. The sixth book (and the first straight to Indie release in the series) – BOUND – releases on March 26, 2013.

 

Interestingly enough, my the book that propelled me onto the New York Times Bestsellers list wasn’t a traditionally pubbed book. It was an Indie book – WAIT FOR ME. Had I not gotten my rights back on my Dorchester books I don’t know that I ever would have published that book. I’d been told by agents that no NY publisher would want to read it. Readers have proved differently.

 

As for whether or not I’ll publish with NY again…I’ll never say never to anything. I’d love to have a magic ball to see what publishing will be like in the future, but no one knows. The industry is constantly changing. I left my last publisher not because I was disenchanted with NY, but because the terms of the contract they were offering weren’t in my best interest. At the end of the day, I have to look at a contract from a business perspective, and if a NY publisher were to offer me a contract that I deemed positive to my career, I would definitely consider it.

 

What did you do step-by-step to get the word out about your books? What worked and what didn’t work?

The single biggest thing I’ve done is give books away for free. Free is a powerful tool to get new readers to try your work. Every reader who loves your free book will go and download everything else you’ve ever written. NY hasn’t figured this out yet, but Indie authors know the power of free promotion.

 

Did you stand up and do the “happy dance” in the middle of the street when you hit the New York Times? Who was the first person you called to tell?

I did. I have to admit it was always a goal of mine, so when I got that call, it was a pure thrill. I was actually at a coffee shop working when my husband called with the news. My agent had called my house, and since I wasn’t there, she told him. It was pretty special that he passed the news along to me because he’s my biggest fan and has always been supportive of my dream.

 

 

How many copies did you sell of your book(s) the first week they hit the New York Times and how many have you sold thus far?

The first week WAIT FOR ME hit the NYT list it was selling 5,000-7,000 copies per day. I think that week it sold about 40,000 and debuted at #3 on the ebook bestsellers list and #5 on the combined list.

Beta Readers Wanted!

We’re looking for beta-readers! If you’re interested in becoming a beta-reader, enter your information below.  Maybe you’re another author that wants to trade critiques, or maybe you’re a passionate reader that wants to get a crack at reading a book as it develops before anyone else. Either way, let us know!

 

Although there is no pay, if you click here to enter your name and email address at this link, once a month, you’ll be entered for a drawing to win a prize! (free books, Amazon gift certificates, and other goodies!)

 CLICK HERE!

How to turn your indie book into a film

Bestselling author Jeff Rivera will interview Professor Marilyn Horowitz today, Friday April 12th at 12pm PT/3pm EST on his weekly Google Hangouts workshop series.  In the event, entitled: Indie Authors: Would your Book Make a Great Film? Professor Horowitz will discuss how writers can break into Hollywood. Professor Horowitz’ latest book, How To Sell Your Screenplay in 30 Days using New Media offers a 30-day marketing plan which includes a step-by-step guide that shows you how to Copyright your script, how to save lawyer’s fees, how to set up a website and a Facebook page that will capture the attention of the industry, as well as a detailed crash marketing course.  The Google Hangout will include a live Q & A.  after the presentation. If you want to join the event live,  visit this link where it will be permanently hosted: http://JeffRivera.com/indie-authors-would-your-book-make-a-great-film/.

 

5 Reasons Why I Love ‘Wool’ Author, Hugh Howey

If you haven’t heard of Hugh Howey by now, you might be living under a rock. It’s hard to miss him. He’s been featured all over the national media and has become this year’s Amanda Hocking; the savior, the messiah, the testament to the changes in the industry and living proof that indie authors can make it big.

I’ve been fortunate to have had quite a few interactions with Hugh via social media and interviews as well as email and I have to say that I’m impressed. I’m not impressed that easily anymore, since I’ve worked with and interviewed my fair share of high profile people.

But I thought I’d dedicate today’s post to him because well, he’s awesome. There are a few reasons why I think he’s a great amazing example to us indie authors and worthy of mentioning.
I thought I’d highlight a few of them below:
1) Hugh Howey has remained down-to-earth and accessible despite his success. They say that fame and money is an amplifier of who you are. Well, Hugh must be a true-and-true good guy because no matter how busy he is and no matter how much money he has made, you can still email him or Facebook him and he will write you back. Sadly, that can’t be said about all of the indie authors who have found great success. Some, who aren’t nearly as successful or busy as Hugh Howey, have developed I’m-too-busy-how-dare-you-email-me attitudes. (No need to mention names. They know who they are.) Again, fame and money is an amplifier of who  you already are.

2) Hugh Howey isn’t a literary snob, not that there’s anything wrong with that. But he understands that it’s all about storytelling, not necessarily prose. And although there is still an audience for literary fiction, it is a niche audience and arguably always has been. Fortunately or unfortunately, depending on how you see it, much of the traditionally published community make up that niche audience. If you want to appeal to them, you’ve gotta give them what they want. Hugh on the other hand, writes for the masses. He writes for the people who buy his books.

3) Hugh Howey doesn’t take himself too seriously. Even if it’s dancing to Silo Plum Fairy, he’s still having fun. We identify with him because he hasn’t forgotten that he’s a normal human being who takes a dump at the end of the day just like everybody else and projects the America’s best friend image that we love so much.

4) Hugh Howey balances his social media interactions with his fans and still finds the time to crank out new books. That’s something I struggle with sometime, balancing both worlds: writing and engagement. It’s just as easy to go into writing-cave-mode and not come up for air as it is to spend hours on Facebook.

5) He doesn’t bash traditional publishing. He’s proven you can be a hybrid and enjoy the best of both worlds. Some authors only talk about how horrible traditional publishing is and how everyone in the book publishing industry is the Devil and I just don’t think that’s fair. I do agree publishing is changing and that authors and artists of all kinds don’t need to be dependent on the “insiders” any longer. There just is very little that you cannot do on your own. But I think that people that bash the entire industry seem to forget is that there are real people involved in publishing, with real feelings. Imagine having dedicated your life to a career and suddenly it’s uprooted and you have to scramble to not only justify your existence in the industry but you wake up in a cold sweat wondering how you’ll be able to provide for your family?

These are just five of the things I love about Hugh Howey that I personal admire and will continue to try to emulate and I hope will provide inspiration for other indie authors as well.

Stop Chasing Oprah!

When I was about 18-years-old, I was given the once in a lifetime opportunity to meet my idol, Oprah at a cocktail party in Las Vegas. She was everything you’d believe she would be and more. She glowed and emanated a presence  that was indescribable to me. I was excited, not only because I idolized her (and still do) but because I believed, she could be “the answer”.

She could be the one that would rescue my family out of American poverty, turn me and my screenplay into a star and make all my dreams come.  Pleasant as she was, none of that happened. And I spent the next 15 years or so trying to chase other phantom Oprahs; people that symbolized “the answer”.

It’s something a lot of writers and artists in general do. They believe, once that savior picks their project, then all their dreams will come true. Whether it’s agents, studios, book publishers, stars, music labels, the national news media or even popular bloggers, artists believe that their fate lies in the hands of these anointed people.

Well, I’m here to tell you, that ain’t true anymore.

There may have been a time when blessings by these people meant the world and could super-launch your career and they were believed to be the only way to “make it” but not anymore.

Nowadays, there’s nothing they can do – nothing – that you cannot do on your own.

 

BOOK PUBLISHING INDUSTRY

Book publishers used to finance authors through advances, edit their work, print and distribute it. But we know that bubble burst a long time ago. Everyone knew it was an illusion but we hoped no one else would notice. Advances have dwindled in half or less, literary agents complain that editors don’t edit anymore, some say editors only have time to project manage.  Book publishers do distribute to bookstores on consignment but most books are returned, their marketing and publicity departments are understaffed and not able to service the books they have already, so the only thing publishers have to offer that you cannot get anywhere else is printing copies on a massive scale. But why? So, that they’ll be returned and you’ll get your $.75 cents royalty rate a copy after agent cuts and taxes (that is, if you’ve even earned your advance out).

Nowadays, authors can hire their own editors (many of whom are from the masses of people who were laid off at the publishing houses or moonlight), get their own book covers for less than $100, market themselves through social media or hire a small firm, print on demand and distribute the book on their own to bookstores as well.  Look at how many indie authors are hitting the New York Times bestsellers list on their own with zero marketing budget?

I’m not saying New York publishers aren’t needed. There are some amazing people that work at them that I am proud to call my friends and colleagues. But when we’re honest, their power and influence has dwindled to the point where they’re just another right that you can sell.

Look at how many literary agents are forced to close their doors.  Most were so overwhelmed, they didn’t have time to service the books they already represented, let alone the hundreds of submissions they received every week.  Nowadays, you can just hire a reputable book consultant to give you the hand-holding agents used to have the time to do and you can hire a reputable publishing attorney to negotiate your contract for you.

I’m not saying literary agents are  not needed, because if you can find a really great one, they are, especially when it comes to foreign rights and many of the innovative agents have adapted their business models with the times and service their eBook indie published authors in a way that makes financial sense for everyone.

 

MOVIE AND TELEVISION INDUSTRY

Movie studios and networks used to finance, attach A-list talent, distribute and market films and they were the only ones that could do it. But not anymore.  Nowadays, you can finance your film with Kickstarter, attach an A-list star (now that your film is funded), distribute through Gathr or Tugg.com, get it on Netflix and DirectTV through Distribber and market for free through social media. Advertising rarely works.  National media doesn’t either.  How many studio films do you know were given multi-million dollar marketing budgets and bombed big time?

Sure, studios give you credibility and have an easier time getting films into theaters. But how many little films ended up successful on their own. It happens every year.

 

MUSIC INDUSTRY

It used to be that a talented band would come off the street, go through the A&R department and come out the other end a star. But nowadays, they want you ready-to-go with your own fan base before they’ll even think about distributing you.  But you don’t need that anymore either. Most of the sales are from digital downloads and you can use TuneCore to distribute on your own.  You can hire a reputable music industry consultant to coach you along the way. You can hire the same publicist that the stars have for the same amount of money or you can just do it on your own through Youtube videos and once you create enough of a following, they start looking for you. And where do you get the money for hiring all these great people? Kickstarter.

 

You see, there’s nothing they can offer you that requires you to put your career on hold until you receive their blessing. There’s no need to chase Oprah anymore. Go for it. Be brave enough to spend all the time and energy you were wasting to get someone’s blessing for you to continue on your career and re-invest it in making yourself the best artist you can. Be great, be fantastic, be breath-taking and most importantly be yourself, and literary agents, book publishers, music labels, movie studios and television networks will come chasing after you.

Interview with Emlyn Chand

Emlyn Chand, author of Farsighted (1)Juggling teen and kids book simultaneously ain’t easy but bestselling author, Emlyn Chand has it down.   Whether it’s teaching young people how to say, “Please” and “Thank you” or dealing with school bully’s, Emlyn is able to write both with ease. I had to find out how she’s able to do it all and in my interview with her, she explains it all.

You write both kids’ books and YA, how do you approach each differently?

Oh, the writing process for these two types of books is completely different. For the children’s books, I start with an initial idea and mull it over for a few weeks or months until I know the story well enough to write it. I’ve tried this method with my YA, but it only results in an endless period of procrastination and a litany of excuses not to write.

I generally write my kid lit within the span of a day or two; whereas, my novels take about two months of active and feverish writing to reach completion.

Still, I love both genres. Trading off between the two keeps my writing fresh and enjoyable for both me and my readers!

 

What is it like for you to see kids respond so well to your books?

It’s been an absolute joy! My favorite reviews, of course, are those that come from the children. I’m so delighted that they connect with the feathery goofballs in my Bird Brain Books and that they also take time to reflect on the lessons within. I’ve heard there are quite a few children out there asking Mom and Pop for their very own pet birds. I think I may have started something here. 😉

 

What’s your writing process like?

To write, I always have to leave my desk and go somewhere else. I’ve tried writing in my office, and it’s simply impossible. Favorite haunts include Panera, Caribou Coffee, and—most recently—in my bed with a cushy lap desk. I tend to write in large chunks and have penned many of my children’s books within a single afternoon.

 

What have you done to promote your books that has worked and what has not worked?

Marketing is another area where children’s books differ vastly from novels. Still, I’ve learned that the best way to get people talking about your books is to offer something special to readers. Don’t just publish and wait for people to buy your books—engage. My pet sun conure, Ducky, serves as the spokes model for the Bird Brain Books (and my business, Novel Publicity). He even keeps a weekly blog that discusses issues real kids face from a birdly point of view. I also like to offer giveaways to fans of the series. What’s more fun than reading a book while hugging a plush version of that book’s hero, after all? Coming soon, the Bird Brain Books will have read-along audio versions for children to enjoy with or without their parents. I can’t wait!

 

For those aren’t familiar with your most recent kids’ books, what are they about?

Ever noticed that dogs, cats, and teddy bears get all the attention in kids’ books? I have, and while I love these furry creatures, I’ve made it my mission to give our feathered friends the spotlight they so rightly deserve.

And so the Bird Brain Books were born. Six are available now with three more coming in 2013. Each of these books teach important lessons in entertaining beak-sized bites. Remember to say thank you when someone does something nice for you, know who you are—rather than what you look like—is what makes you special, appreciate love, friendship, and beauty where ever you can find it, and enjoy the simple bliss of being a kid.

Oh, and I love to chirp about my books with anyone who will listen and have special sections on my website for readers, parents, teachers, librarians, and more. I hope you’ll stop by and visit me and Ducky at www.EmlynChand.com.