Now that you’ve reviewed the target market’s of novels similar to yours, and you have a solid idea of what kind of person your main character relates to, you’re ready to take the third and final step in identifying your target audience.
Close your eyes. No, really, close your eyes and picture in your mind’s eye someone in a library grabbing your book. What do they look like?What do they do for a living? Do they have kids grabbing at their skirt?Are they rushing in to grab your book on their lunch break? Are they male or female? Think about who they are.
Knowing how to distinguish your target audience is paramount in building your fan base. Once you’re certain your book will appeal to these types of people, you will be ready to proceed to the next step in reaching out to them.
Once you’ve compared your book to similar novels, you’re ready to take the next step in identifying your target audience. This step should be simple since it’s something that only you, the author, would know.
Take a look at the main character of your novel. Who are they? What do they look like? How old are they? What job do they have? Are they gay or straight? Even if they’re alien, who would they be if they were human living in our time?
That’s exactly who you should go after. If the reader can identify with the main character, they’re more likely to like the novel and tell all their friends, which is exactly what you want.That is your target market, but there’s still one last step you need to take.
Before you start building relationships, you need to know who you’re going after. Identifying your target audience is very important, and here’s the first thing you need to do to if you want to be successful.
First, think about what other novels your audience would pick up if they were in a bookstore. What genre does if fall under? What age does it appeal to? Now, where would a bookstore shelf your book?
If you don’t know right off the bat, go to several bookstores, bring your book or at least the summary, and ask a few bookstore clerks where they would put it.Ask them what books are similar to yours. The next step in identifying your target audience is something only you, the author, would know.
Here’s the thing.Some authors have sold 20,000, 50,000 maybe even 100,000 eBooks on Amazon or BN.com so far, which is amazing. But the question is, do you know who your readers are? Do you know their first names? Do you know how many dogs they have and when their birthday is?
Know your target audience. This is the single most important part of gaining success online.You have to know who your audience is. If Willie Nelson gets on stage at a rap concert, he’ll probably get booed off.If Barney the purple dinosaur gets on stage at a death metal concert, same thing would happen.
You have to know who your audience is before you choose what message board is right for you. So how do you identify your target market? Three simple tips will help do the job.
When I say you need to build relationships with people, I’m not suggesting you touch millions of lives and live like a pauper. You can impact people’s lives and still make a very good living, and it doesn’t have to take forever to do it.
But first, you need to redefine what success means to you. If success means making a comfortable living to you, then how much does that mean? If the average American makes $30K annually, is $100K enough for you to feel at ease?
Establish what being comfortable means to you, then measure your success based on how your definition translates to your life. Once you have an idea in your head, you need to start looking for the people you want to build with.
The first step you must take in order to build a robust fan base doesn’t require any physical effort, but without it, your campaign will fall apart.
I want you to completely throw the word “marketing” out the door.That’s not what we’re doing here. What we’re doing is something that is a new way to do something old, but something that works more effectively than tweeting all day. In fact, it’s something that your grandparents might have taught you and their grandparents before them.
What you’re going to be doing is BUILDING RELATIONSHIPS! By this I mean treating people like normal human beings. Building lasting relationships with people is not only paramount to your success; it’s also a skill that can be developed online. But before we start that, there’s something you need to do.
New York Times bestselling author, David Baldacci is the author of 18 bestselling novels including his latest novel, Deliver Us From Evil.
With that many books, GalleyCat wondered what his writing schedule was like. In today’s interview, Baldacci tells us all his writing secrets including how many hours a day he writes and what he says about the dangers of outlining.