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That’s one of Dr. Phil‘s famous quotes and I absolutely love it. Many times we spend time trying to convince someone of something or worse yet, argue with them until they see eye-to-eye but why? What’s the point?

Oftentimes, they’re going to think what they’re going to think and you’re going to think what you’re going to think. And that’s okay.

Right, wrong, it’s all relative.

Instead, as Seth Godin says (and I’m paraphrasing) focus your energy on people who already see things your way. Ignite and excite them.

Some people take longer to come around and some just never will.

So much energy is lost wasting time on the small percentage of people who disagree or like to argue or are vomiting their bad day on you, when you can focus on people who already “get it”.

Instead of searching for new customers, new friends, new fans, why not focus on the ones you have already?

Not everyone’s going to and they don’t need to.

Write a list of people who “get it”. They’ll often bring people in your life for you that “get it” too.

What you focus on expands.

What are you going to focus on today?

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